Skip to main content

How To Demo With Zero Barrier

When one browses to MindMeister and looks at the nicely designed page, the user will notice a nice screenshot of the service. This is not a screenshot, but an anonymous, live embedding of the actual mind mapping service. Right at the first page, you get to start messing around with things. I think all Web 2.0 apps need to provide this kind of immediate use. We can provide such a low barrier to use, with no installation, but we've really lowered the bar, so to speak. The users won't jump very high for us these days. Let them trip and fall right into our arms.

For Web 2.0 This Means...

Web-based applications need to provide an anonymous access to their application on the front page of the website. If you have a to-do application, let the user start interacting before they do anything. Even registration is a barrier to entry. Of course, if you take what they did anonymously and migrate it when they register, you get a gold star. You get two gold stars if you also keep their anonymous data around when they return with a cookie.

For Development Frameworks This Means...

Frameworks need to provide the infrastructure to do this easily. We build things in the context of a user, so sometimes there is a barrier we have to cross ourselves to provide this. Built-in ways to create anonymous uses, promote them with credentials, and expiration anonymous accounts: all will let developers provide this Siren call to users at little cost.

For Users This Means...

More choices, because I can try more things. I don't need to give out my information and remember credentials just to try out yet another twitter clone, to-do app, or mind mapping software.

Comments

Popular posts from this blog

CARDIAC: The Cardboard Computer

I am just so excited about this. CARDIAC. The Cardboard Computer. How cool is that? This piece of history is amazing and better than that: it is extremely accessible. This fantastic design was built in 1969 by David Hagelbarger at Bell Labs to explain what computers were to those who would otherwise have no exposure to them. Miraculously, the CARDIAC (CARDboard Interactive Aid to Computation) was able to actually function as a slow and rudimentary computer.  One of the most fascinating aspects of this gem is that at the time of its publication the scope it was able to demonstrate was actually useful in explaining what a computer was. Could you imagine trying to explain computers today with anything close to the CARDIAC? It had 100 memory locations and only ten instructions. The memory held signed 3-digit numbers (-999 through 999) and instructions could be encoded such that the first digit was the instruction and the second two digits were the address of memory to operate on

The Range of Content on Planet Python

I've gotten a number of requests lately to contribute only Python related material to the Planet Python feeds and to be honest these requests have both surprised and insulted me, but they've continued. I am pretty sure they've come from a very small number of people, but they have become consistent. This is probably because of my current habit of writing about NaNoWriMo every day and those who aren't interested not looking forward to having the rest of the month reading about my novel. Planet Python will be getting a feed of only relevant posts in the future, but I'm going to be honest: I am kind of upset about it. I don't care if anyone thinks it is unreasonable of me to be upset about it, because the truth is Planet Python means something to me. It was probably the first thing I did that I considered "being part of the community" when I submitted my meager RSS feed to be added some seven years ago. My blog and my name on the list of authors at Plan

Interrupting Coders Isn’t So Bad

Here’s a hot take: disrupting coders isn’t all that bad. Some disruptions are certainly bad but they usually aren’t. The coder community has overblown the impact. A disruption can be a good thing. How harmful disruption might be a symptom of other problems. There are different kinds of disruptions. They are caused by other coders on your team, managers and other non-coders, or meetings throughout the day. The easiest example to debunk is a question from a fellow developer. Imagine someone walks over to your desk or they ping you on Slack, because they have “one quick question.” Do you get annoyed at the interruption when you were in the middle of something important? You help out your teammate quickly and get back to work, trying to pick up where you left off. That’s a kind of interruption we complain about frequently, but I’m not convinced this is all that bad. You are being disrupted but your team, of which you are only one member of the whole unit, is working smoothly. You u