This is all about the strange and confusing state of win we see repeatedly today, where a brand or concept gains such control and mindshare that no one even recognizes them as a thing anymore. Few people think of Q-tips as a brand versus just being the name of a thing. Pepsi Co executives probably grind their teeth thinking about movie goers ordering "just a coke" when Pepsi products are prominently and solely for sale. Most Internet Explorer users go beyond not understanding what IE is, they don't even understand what a browser is! Today, I want to talk about something newer and more specific, and less sure. The direction is visible that Mercurial is being given steps (it is important to phrase it this way, as I'll explain) to not matter, and that is precisely why they will win. CVS still matters, which is precisely why it has lost so utterly in the imaginary battle for geek mindshare. If you are using CVS, it is important to remember that along the way, because it a...