Skip to main content

Factual Google

Google is building fact mining into the search engine. Coming across a little article over at The Best Article Every Day, I got wind that Google Spreadsheets can do lookup of certain statistical and financial information. You can have formulas that include things like the latest Microsoft stock quote or the boiling point of sodium. This seemed interesting, so I played with it a bit, but changing the formula quickly to play with it was awkward. "Can I just Google this stuff," I thought? Yes. Read on for my findings.

The documentation for the Spreadsheet function, GoogleLookup, talks about entities and attributes. "Pluto" is an entity and "mass" is an attribute. As it turns out, you can just search for "mass of Pluto" or "birth rate in Canada" and are presented with a new type of search result.

We can see that Google seems to be pulling facts from the websites they index. They are structuring the information into subjects and properties about them. The feature has some large holes of missing functionality. "boiling point of sodium" gives a fact, but the system fails to parse any of the hits for "boiling point of mercury". The information we can get seems a little hit and miss. The community needs to put effort to document all of the entities and attributes.

One interesting result is searching for "mass of Pluto" doesn't just give us a fact result, but what appears to be a Google calculator result. This means they are recognizing the mass in both value and units. We can even use "mass of Pluto" in any calculation we would give to Google calculator.

As the shift is made from taking finding relevant documents to just giving us the information directly, we might wonder what the future of the search engine is. I expect we'll see someone in the next year bring Google to court for yet another lawsuite about what they can or cannot scrape from their website. When you have a nice site with good information, and Google just gives the users the data, you probably worry about the affect on your traffic. If it does affect traffic, then will the sites Google is grabbing the information from even remain active? Where will they get facts from when their facts pulling eliminates their sources?
Labels:

Comments

da newb said…
Pretty interesting. I think I'll just stick with typing things in the regular Google web search.
10:59 PM
Post a Comment

Popular posts from this blog

CARDIAC: The Cardboard Computer

I am just so excited about this. CARDIAC. The Cardboard Computer. How cool is that? This piece of history is amazing and better than that: it is extremely accessible. This fantastic design was built in 1969 by David Hagelbarger at Bell Labs to explain what computers were to those who would otherwise have no exposure to them. Miraculously, the CARDIAC (CARDboard Interactive Aid to Computation) was able to actually function as a slow and rudimentary computer.  One of the most fascinating aspects of this gem is that at the time of its publication the scope it was able to demonstrate was actually useful in explaining what a computer was. Could you imagine trying to explain computers today with anything close to the CARDIAC? It had 100 memory locations and only ten instructions. The memory held signed 3-digit numbers (-999 through 999) and instructions could be encoded such that the first digit was the instruction and the second two digits were the address of memory to operate on
1 comment
Read more

Statement Functions

At a small suggestion in #python, I wrote up a simple module that allows the use of many python statements in places requiring statements. This post serves as the announcement and documentation. You can find the release here . The pattern is the statement's keyword appended with a single underscore, so the first, of course, is print_. The example writes 'some+text' to an IOString for a URL query string. This mostly follows what it seems the print function will be in py3k. print_("some", "text", outfile=query_iostring, sep="+", end="") An obvious second choice was to wrap if statements. They take a condition value, and expect a truth value or callback an an optional else value or callback. Values and callbacks are named if_true, cb_true, if_false, and cb_false. if_(raw_input("Continue?")=="Y", cb_true=play_game, cb_false=quit) Of course, often your else might be an error case, so raising an exception could be useful
1 comment
Read more

How To Teach Software Development

How To Teach Software Development Introduction Developers Quality Control Motivation Execution Businesses Students Schools Education is broken. Education about software development is even more broken. It is a sad observation of the industry from my eyes. I come to see good developers from what should be great educations as survivors, more than anything. Do they get a headstart from their education or do they overcome it? This is the first part in a series on software education. I want to open a discussion here. Please comment if you have thoughts. Blog about it, yourself. Write about how you disagree with me. Write more if you don't. We have a troubled industry. We care enough to do something about it. We hark on the bad developers the way people used to point at freak shows, but we only hurt ourselves but not improving the situation. We have to deal with their bad code. We are the twenty percent and we can't talk to the eighty percent, by definition, so we need to impro
4 comments
Read more